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Nonprofits and for-profits alike face similar challenges as they attempt to grow from an all-volunteer to a paid workforce and then again from a financially sound organization with a budget under $1 million to a budget of over $5 million. Along the way, the investors interested in entrusting their dollars to these organizations change.

So how does small nonprofit grow?

There’s a great discussion on this point in the For GrantWriters Only LinkedIn group … How Does a Small Nonprofit Grow Larger?

Be sure to check it out and add your own comments!

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Over time, I have learned that there are at least two kinds of grant consultants. The first kind is the project-oriented type. This type is typically focused on completing an assigned grant as efficiently and effectively as possible, without a lot of hand holding required. The second type is the counselor-type. This type is more open to walking new or transitioning leadership through the process of organizational development and fundraising, helping them grow stronger along the way.

As someone who identifies more with the counselor-type, and thus, someone who thinks there is always something new we can apply to a developing organizational culture, I like the premise of Now, Discover Your Strengths.

A Shift in Perspective – Negative to Positive

“Based on a Gallup study of over two million people,” the book and its authors Marcus Buckingham (coauthor of First, Break All the Rules: What the World’s Greatest Managers Do Differently) and Donald O. Clifton, PhD conclude that

    “Most organizations are built on two flawed assumptions about people:

      1) each person can learn to be competent in almost anything,
      2) each person’s greatest room for growth is in his or her areas of greatest weakness.”

Our educational system is based on pretty much the same two assumptions.

The authors also conclude that,

    “Most organizations take their employee’s strengths for granted and focus on minimizing their weaknesses. This isn’t development, it’s damage control. By itself damage control is a poor strategy for elevating either the employee or the organization to world-class performance.”

I would definitely agree. When we are constantly focusing on the negatives – be it an individual’s weakest traits or an organization’s – this can be very demotivating, and it kills morale.

The authors offer this solution …

    “To breakout of this weakness spiral and launch the strengths revolution in your own organization, you must change your assumptions. These are the two assumptions that guide the world’s best managers:

      1) Each person’s talents are enduring and unique,
      2) each person’s greatest room for growth is in the areas of his or her greatest strength.”

By recognizing and honing individual strengths, and managing around weaknesses, an organization can exceed expectations.

Recognizing Our Strengths

The authors define a strength as an activity that you can execute with consistent, near perfect performance. It must also be something you derive intrinsic satisfaction from, something you can fathom yourself doing repeatedly, happily, and successfully.

The authors refute the idea that “practice makes perfect” and instead suggest that “to develop a strength in any activity requires certain natural talents.”

Strengths sit at the crux of three things:

    1. talents (“naturally recurring patterns of thought, feeling, or behavior”)
    2. knowledge (“facts and lessons learned” and “experiential knowledge” including values)
    3. skills (the formal process through which you apply knowledge to complete an activity)

Although knowledge and skills can be acquired through practice, talents are innate … they tend to be things you are naturally drawn to, your areas of greatest potential.

Recognizing Our Innate Talents

The authors define talent as “any recurring pattern of thought, feeling, or behavior that can be productively applied.” They suggest that to identify your talents you must “monitor your spontaneous, top-of-mind reactions to the situations you encounter.”

In other words, listen to that little voice in your head, your intuition. It really does guide you in the right direction if you pay attention to it.

Other clues to your talents? Yearnings, the things you learn and apply rapidly, and the things that bring you the most satisfaction.

Thirty-four themes

In their research, Buckingham and Clifton were able to identify thirty-four major themes within individual’s talents/strengths. I won’t go into detail about each of them here, but this list will give you some idea:

  • Achiever
  • Activator
  • Adaptability
  • Analytical
  • Arranger
  • Belief
  • Command
  • Communication
  • Competition
  • Connectedness
  • Context
  • Deliberative
  • Developer
  • Discipline
  • Empathy
  • Fairness
  • Focus
  • Futuristic
  • Harmony
  • Ideation
  • Inclusiveness
  • Individualization
  • Input
  • Intellection
  • Learner
  • Maximizer
  • Positivity
  • Relator
  • Responsibility
  • Restorative
  • Self-Assurance
  • Significance
  • Strategic
  • Woo

Your unique combination of themes leads to your greatest strengths.

To learn more about each theme, you can review details on each one in Now, Discover Your Strengths or take the StrengthsFinder quiz developed by The Gallup Organization and identify your five “signature” (instinctual) themes.

Building and Managing a Strengths-Based Organization

Near the end of Now, Discover Your Strengths, Buckingham and Clifton provide helpful tips for managers interested in managing and developing their staff with a focus on strengths rather than weaknesses.

They also provide this additional guidance:

    “Since each person’s talents are enduring, you should spend a great deal of time and money selecting people properly in the first place.”
    “Since each person’s talents are unique, you should focus performance by legislating outcomes rather than forcing each person into a stylistic mold. This means a strong emphasis on careful measurement of the right outcomes, and less on policies, procedures, and competencies.”

      What should those outcomes be centered on? The person’s impact on the business, on the customer (internal or external), and on the employees around him.
    “Since the greatest room for each person’s growth is in the areas of his greatest strength, you should focus your training time and money on educating him about his strengths and figuring out ways to build on these strengths rather than on remedially trying to plug his ‘skill gaps.’”
    “Lastly, since the greatest room for each person’s growth lies in his areas of greatest strength, you should devise ways to help each person grow his career without necessarily promoting him up the corporate ladder and out of his areas of strength.”

      Promotion should mean “prestige, respect, and financial reward to anyone who has achieved world-class performance in any role, no matter where that role in in the hierarchy.”

Strategies for implementing each of these approaches are well defined in Now, Discover Your Strengths, and I recommend you take a look at them.

In Conclusion

We all deserve to spend our days doing work we enjoy and feel most productive doing. If your organization is just getting started or has a tendency to focus on the negative, use Now, Discover Your Strengths to establish a more positive, productive culture.

__________
References: Now, Discover Your Strengths by Marcus Buckingham and Donald O. Clifton, PhD is available at Amazon.com.

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As some of you may already know, in my consulting practice I specialize in working with nonprofit organizations and other service-based entrepreneurs that are in a start-up or transitional stage of growth. I’m happy to say that there is now a book that can help each and every one of them, and I always recommend it.

50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop by Amy Eisenstein, Certified Fundraising Executive (CFRE) is a breath of fresh air when it comes to books on fundraising. A quick and easy read for those who are already overwhelmed with how much they need to learn in order to operate and grow a business, it lays out a simple plan for incorporating “Asks” into the everyday, and by doing so, both strengthening relationships and increasing support dollars flowing into the organization.

The Language of Fundraising

Amy clearly lays out the language of fundraising and addresses common challenges in its implementation – from helping board members understand their role in the process to clarifying the process itself. For example, did you know that the solicitation (or “ask” part of the process – the one most people are hesitant to engage in) represents only 5% of the process? The most time-intensive part of the process (and, not coincidentally, the more fun part) lies in cultivation (50%) and stewardship (35%) … or, in other words, in developing and maintaining good relationships with people who are passionate about our cause. The remaining 10% of the process, which is often the most research-intensive part of the process, is identification.

Amy also address some common misperceptions about fundraising that new organizations have. For example, she says,

    “The old saying ‘quality not quantity’ rings true in the fundraising context. It is more important to make smart, informed asks than to make a certain numbers of asks each year. So although increasing the overall number of asks your organization is making is crucial, it is not enough. Prospective donors, whether foundations, corporations or individuals, must be carefully researched, cultivated, solicited, and stewarded. If you ask one hundred times per year, but do not receive any gifts, then frequency becomes irrelevant.”

An Easy-to-Implement Development Plan

In 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop, Ms. Eisenstein addresses the following major areas of fundraising as part of a total development plan: board giving, bulk solicitation via direct mail, email and social media, individual giving, grant writing, and events. She provides easy-to-implement tips on getting started with each type of development program, and at the end, helps you understand how they all build up to 50 asks in one year (about 1 ask per week). Very doable!

Leadership for Organizational Growth

Near the end of 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop, Ms. Eisenstein provides Executive Directors with guidance on key management topics such as when and how to hire your first development director (and understanding how the E.D.’s role in fundraising will change after you do), creating a fundraising culture within the organization (and the board), and setting reasonable team goals for development.

I absolutely love Amy’s Board Expectation Form and think everyone should use it. Completed annually and used as a tool for measuring board performance, it sets forth each board member’s 1) financial commitment (via a direct pledge or pledge of participation by his company) and 2) leadership commitment as part of at least one committee. It also requires an acknowledgement by the board member that meeting attendance is a requirement for Board membership. The Board Expectation form, along with a comprehensive Board Orientation Packet, provides clear indicators for performance.

Setting the Right Expectations

If you’re new to fundraising keep this in mind … according to Amy, executive directors often have “unrealistic expectations for what development staff can accomplish, especially with the tools and resources that they are given. A new development staff member will raise money in the first year, but it is not likely to (cover the individual’s salary via) unrestricted dollars.” Often money raised in the first year through grants is more than the individual’s salary, but as restricted program dollars, it cannot be spent on staff salary. So be prepared to cover the development staff’s salary with unrestricted dollars from other sources, and set other more realistic expectations, like …

  • Put a plan in place to achieve 100% board participation in fundraising.
  • Research and apply for eight to ten new grants. Establish relationships with foundation staff members.
  • Plan two parties for prospective donors at the homes of board members.
  • Identify ten individual prospects and create cultivation plans for each. Schedule meetings with them to meet board members and the E.D.

Then measure success and build upon the progress you’ve made.

In Conclusion

50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop is sure to stay in my permanent business library, and it should be a part of yours, too. Simple changes can lead to big results. I give this book – and its author – my highest recommendation.

If you ever get a chance to hear Amy speak at a Grant Professionals Association (GPA) or Association of Fundraising Professionals (AFP) event, be sure to do so. She is both down-to-earth and engaging. I consider it a privilege to have met her at local GPA events here in New Jersey.

_________

References: 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop by Amy Eisenstein is available through Amazon. She can also be contacted via Tripoint Fundraising.

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Many organizations struggle to create a statement of vision that truly captures the impact they wish to have through the services offered.

Which one is stronger?

1. Reading Group will become a provider of choice for reading instruction in the County of Morris.

2. Reading Group will transform children into eager and active learners for life.

As a donor, volunteer, or potential board member, which one motivates you?

Oftentimes, I work with clients to help them talk out their true vision and capture it in words. It’s not an easy thing to do, but the benefits of going through the process are invaluable.

From there, we can refine everything else. We can develop a version of the vision statement in 10 words or less that becomes the organization’s tagline. And we can develop a mission statement that demonstrates how we will achieve the larger goal. From there, we can begin to consider specific projects and programs that serve the mission. Ultimately, though, it is the vision statement that motivates us all to put in the time and energy every day.

How many of you have seen vision statements from large corporations that look like #1? It’s just as common, and just as unmotivating, in the for-profit world as it is in the nonprofit side of business. Consider this.

1. Real Estate Group will become the #1 provider of real estate services in NJ.

2. Real Estate Group and its affiliate agents will connect individuals and families with the homes they envision will support their lifestyle and bring them calm after a long day at work.

Which one better reflects why you bought your home?

These examples are a classic case of speaking from the company’s voice vs. the consumer’s voice. Take a look at your organization’s vision statement and see if you can make it sharper by connecting with why you come to work every day and how your work impacts its clients at the most elemental level.

Do you have a sample vision statement you would like to work on? Please add your comment and start a conversation for some ideas to get you going. Or contact me at melanie @ merocune.com.

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On Monday, April 20, 2009 at 12 pm, Melanie R. Negrin will be the featured guest on the blog talk radio show “Women Entrepreneurs – The Secrets of Success”, hosted by career coach Deborah Bailey. The radio show focuses on stories of transition by women who have followed their dream to become entrepreneurs. It explores questions such as:

  1. What motivated you to start your own business? How do you stay motivated?
  2. How do you connect with your passion and turn it into a business?
  3. How do you know when your business is a success?
  4. What challenges have you faced as you’ve grown your business?

Career Coach Deb Bailey interviews women entrepreneurs who speak honestly about their challenges and successes and give advice to women who want to go into business.

To tune into “Women Entrepreneurs – The Secrets of Success” on Monday, April 20, go to www.blogtalkradio.com/coachdeb. If you are unavailable to listen in live, the show will be available as a recording after Tuesday, April 21.

To follow Deborah Bailey’s radio show and receive other tips for career success, click through to http://www.womenentrepreneursecrets.blogspot.com. Learn more about Melanie R. Negrin and Merocuné Marketing & Public Relations, host of the For Grant Writers Only community, at http://www.merocune.com.

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