I recently read Get Motivated! Overcome Any Obstacle, Achieve Any Goal, and Accelerate Your Success with Motivational DNA by Tamara Lowe, and I would highly recommend it to everyone. Like other tools to understand ourselves and others, Tamara Lowe’s Motivational DNA matrix is potentially transformative, on both a personal and a professional level.
In the book, four laws of motivation are laid out: 1) everyone is motivated differently; 2) each individual has a unique and distinct motivational type; 3) what motivates one person can de-motivate another; and 4) no one motivational type is better than any other. Each motivational type has its advantages and disadvantages. Understanding these types can significantly impact the way you interact with your staff, volunteers, board members, and donors. It can also significantly impact your approach to creating an environment of success as a grant writer.
Each of us reflects a bit of each motivational type, but we also have a dominant combination. The basic dynamics of each motivational profile are a combination of the following:
Drives: The internal forces that mobilize a person to act.
Are you driven to increase Production or Connection?
Needs: The core requirements that you must have to feel fulfilled.
Do you need Stability or Variety?
Awards: The preferred ways you desire to be recognized for achievement.
Are you motivated by Internal Rewards or External Rewards?
It may seem straightforward, but I encourage you to take the online quiz, because my actual results were slightly different than what I thought they’d be. I expected to be a CVI (Connections, Variety, Internal), and I turned out to be a PVI (Production, Variety, Internal). Try it out and let me know!
1. Directors – Motivational Type PSI (Producer, Stability, Internal)
Driven by results, need a stable environment (not likely to challenge the status quo), are rewarded by less tangible awards such as private recognition, internal feeling that the work is worth doing, etc.
Have any volunteers, staff, board members, or donors that match this profile?
2. Visionary – Motivational Type PVI (Producer, Variety, Internal
Driven by results, thrive on variety and are likely to shake things up, are rewarded by less tangible awards such as private recognition, internal feeling that the work is worth doing, etc.
If you are a consultant, working with multiple clients, does this fit you?
3. The Chief – Motivational Type PSE (Producer, Stability, External)
Driven by results, need a stable environment (not likely to challenge the status quo), rewarded by tangible awards such as public recognition, higher pay, etc.
Some corporate CEOs probably fit this type.
4. The Champion – Motivational Type PVE (Producer, Variety, External)
Driven by results, thrive on variety and are likely to shake things up, rewarded by tangible awards such as public recognition, higher pay or status, etc.
Many entrepreneurial CEOs probably fit this type.
5. The Supporter – Motivational Type CSI (Connection, Stability, Internal)
Driven by relationships, need a stable environment (not likely to challenge the status quo), rewarded by less tangible awards such as private recognition, internal feeling that the work is worth doing, etc.
Have any donors that fit this profile?
6. The Relater – Motivational Type CVI (Connection, Variety, Internal)
Driven by relationships, thrive on variety and are likely to shake things up, rewarded by less tangible awards such as private recognition, internal feeling that the work is worth doing, etc.
Perhaps your events staff matches this style.
7. The Refiner – Motivational Type CSE (Connection, Stability, External)
Driven by relationships, need a stable environment (not likely to challenge the status quo), rewarded by tangible awards such as public recognition, etc.
Perhaps some of your corporate supporters fall into this category.
8. The Explorer – Motivational Type CVE (Connection, Variety, External)
Driven by relationships, thrive on variety and are likely to shake things up, rewarded by tangible awards such as public recognition, higher pay, etc.
Perhaps the motivational type for individuals who love to travel the world, meet new people, and make a lot of money. Know anyone like that?
If you purchase the book, Tamara Lowe includes numerous bonus items. Ms. Lowe is donating 100% of her proceeds from this book to children’s charities.
I hope you will add this book to your collection and use the profile to understand and balance the dynamics of your staff, volunteers, and board members. Use it to segment your donors, and learn how to reward them for their generosity in the most effective way.
Set achievable goals for yourself using the knowledge gained about your own Motivational DNA. Improve relationships with coworkers, friends, and family. The potential application of this knowledge is tremendous.

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